
The 5 day challenge to build a talk that moves people from “that was brilliant” to “how do I work with you?".

1. You come off stage buzzing. People queue to tell you how brilliant you were. Someone tells you they could never be brave enough to do what you just did. Your LinkedIn notifications start going off before you have even left the venue.
2. You post the fancy stage photos. The lovely comments roll in. People connect with you. Maybe the organiser even asks you to secure your spot for next year. It feels like the talk went brilliantly.
3. Then a week passes. No enquiry, no discovery call, and no new clients. No matter how many times you click refresh, your inbox looks exactly the same.
Getting a great reaction from the room and helping someone make a buying decision are two very different things.
And if we are being really honest, that stings even more when you have paid hundreds, sometimes thousands, to be in that room in the first place.
Paying to stand on a stage, get the applause and “loved your session” comments, then walk away with nothing to show for it commercially is a pretty painful return on investment.
The stage should be doing more than making you visible.
Over the next five days, I am going to show you where your talk could be losing the buyer along the way.

By the end of the five days, you will know where your talk is losing the buyer.
So that your next talk actually creates business afterwards, not just applause, new followers and a nice photo for LinkedIn.
You'll have created a talk that could have people coming up afterwards asking about your offer. Discovery calls being booked with people who already understand how you think. Enquiries landing from someone who heard you speak two weeks ago and has been thinking about it ever since.
Instead of constantly trying to earn attention one post at a time, one talk can give the right people 30, 45 or 60 minutes to get to know you, trust you and understand why they might need your help.

I spent 20 years in sales, including 7 years leading Learning and Development teams in corporate, coaching hundreds of people to communicate clearly, pitch with confidence and move conversations forward.
But when it came to speaking, I learnt a lot of it the hard way.
I was thrown onto a stage in front of a large audience with no formal speaking training, and over the years I learnt through plenty of experimenting, mistakes and very real “well, that did not work” moments.
What I discovered is that a brilliant talk is not just about polished slides, a perfect script or sounding impressive.
It is about creating trust, helping your audience recognise themselves in what you are saying, shifting the way they see the problem and making your approach feel relevant to them.
That is the thinking behind Stage to Sales™.
I do not just help people deliver better talks, I help them build talks that create connection, shift thinking and move the right people towards a buying decision.
And when I am not doing that, you will usually find me at home with my 7 cats, 3 hens and 2 tropical aquariums, or at the stables with my Irish Cob, Teddy.

For 30, 45 or 60 minutes, you have people’s attention in a way most marketing would kill for.
They are listening to you explain the very problem your business solves.
That is a huge commercial opportunity.
So if you are already putting the time, money and energy into getting on stages, your talk should be working much harder for your business than a few new followers and a nice LinkedIn photo.
You have got the room. Now let’s make it count.
Nope! The same principles can apply to webinars and virtual sessions too.
Not at all. You can use the challenge to improve a talk you already deliver, or build a new one from the ground up. Either way, you’ll be working through the same buyer journey and making sure each part of your talk has a job to do.
Roughly 30 minutes. Each day is designed to be something you can genuinely sit down and work through without needing to clear your diary for hours.
Each day has been kept short, focused and practical, so you are not opening a huge fancy workbook and immediately saving it for “later”.
You will get one clear focus, a few prompts and space to apply it straight to your own talk.
Action is the most powerful thing you can do, and I want you to finish these five days having already changed, written or improved something.